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کلمات کلیدی: Brand equity
موارد یافت شده: 5
1 - An integrated model for customer equity estimation based on brand equity (چکیده)2 - The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach (چکیده)
3 - The impact of brand equity on customer equity (چکیده)
4 - Enhancing Brand Performance based on Brand Orientation, Brand Identity and Brand Equity (Case study: the Sport and Youth General Office in Yazd) (چکیده)
5 - Investigating the Effect of Brand Equity on Customer’s Lifetime Value (Household Goods of LG Company in Mashhad City) (چکیده)
